At the heart of effective Customer Loyalty Management is the data that represents customers and their interaction with your business. There are three key areas to managing this big data: depth, breadth and speed. Breadth of big data focuses on accessing as much historical data as is relevant. Depth of big data focuses on multiple data points and types. Speed the rate at which you can get the data in and the offer in front of your customer.

SAND powers dunnhumby, the secret behind Tesco, Kroger’s, Metro, and some of the best Customer Loyalty Programs on the planet. Join SAND President and COO, Mike Pilcher to learn:

– Analytic performance to drive new insight into data in real-time to deliver the optimal offer at the optimal price at the optimal time in the optimal location to increase customer spend
– Ultra-compression holding years of data and driving insight into the entire customer lifecycle
– Text Searching mining social media feeds identifying sentiment and trigger events
– Multi-data type support to analyze data from customer schemes, 3rd party data, machine data, web data, social data all need to be analyzed to create a perfect customer view
– User concurrency delivering access to the information to category managers, suppliers, partners, and team members who talk with customers every day and make real-time decisions

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