The future of loyalty marketing
The future of loyalty marketing combines Big Data being delivered to Big User populations with Mobile access. How do these elements come together into a single, extremely focused solution? Not with traditional loyalty programs or card schemes. It’s not about blindly blasting offers to customers in the hopes of a…
The 3 Keys to Loyalty Marketing in 2012 and Beyond
At the heart of effective Customer Loyalty Management is the data that represents customers and their interaction with your business. There are three key areas to managing this big data: depth, breadth and speed. Breadth of big data focuses on accessing as much historical data as is relevant. Depth of…
Leading Internet Provider AOL Germany Relies On SAND
AOL Germany is one of Germany’s leading internet service providers. Part of AOL Time Warner, the world’s largest media group, it was founded in 1995 in Hamburg and currently employs a staff of 1,250 at three separate locations. Its internet offerings include brand names like AOL, CompuServe and Netscape that…
SAND Analytics and dunnhumby Insight Increases Tesco’s pool of loyal customers
Over the last decade, Tesco has become the UK’s number-one super- market chain. at the heart of the organization’s vision is a focus on customers and on gaining their loyalty. dunnhumby is a leading-edge international customer relationship management consultancy that helps companies in a range of industry sectors to excel…