Over the last decade, Tesco has become the UK’s number-one super- market chain. at the heart of the organization’s vision is a focus on customers and on gaining their loyalty. dunnhumby is a leading-edge international customer relationship management consultancy that helps companies in a range of industry sectors to excel in the use of customer knowledge.

After looking at a number of different solutions, dunnhumby settled on the SAND Analytics solution . With this solution, dunnhumby has been able to reduce time required to deliver analyses from weeks to days. The resulting boost in productivity has enabled dunnhumby to concentrate on providing valuable insights, rather than on the process of managing the data.

>“We can quickly deploy a SAND solution without time-consuming and expensive data structuring exercises.” — Clive Humby, chairman, dunnhumby

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