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Weblog Analysis with SAND Helps NHN Improve Services to Users, Save on Storage and Maximize Analyst Productivity

On May 2, 2010, Posted by , In Customer Case Studies,Marketing Analytics, With No Comments

NHN, Korea’s premier internet company, operates the Naver search portal and the Hangame game portal. The largest company in Korea’s tech-heavy KOSDAQ market in terms of market capitalization, NHN also operates in Japan, China and the USA. NHN chose to implement a solution based on the SAND high- performance analytic…

US Advertiser Uses SAND ELT and SAND to Manage Growing Data Volumes for Comprehensive Analysis of Online Campaign Performance

On May 2, 2010, Posted by , In Customer Case Studies,Marketing Analytics, With No Comments

For a large US advertiser, the ability to analyze data about internet users’ response to advertisements is crucial to business success. Timely analysis of clickstream data permits accurate evaluation of online campaign performance, which in turn enables well-informed deci- sions about future marketing efforts. However, as the number of users…

With the SAND Solution AEGON’s Marketers Enjoy Easy Access to Customer Data

On May 2, 2010, Posted by , In Customer Case Studies,Marketing Analytics, With No Comments

AEGON is one of the world’s largest insurance groups, with over 24,000 employees worldwide, and major operations in the United States, the Netherlands, the United Kingdom, Hungary, and Spain as well as numerous other countries. With the SAND solution — implemented in less than three weeks — AEGON’s marketers enjoy…

Deutsche Post Direkt Relies on SAND Data Management Platform for High-Performance Online Analysis of Prospects and Address Counting

On May 2, 2010, Posted by , In Customer Case Studies,Marketing Analytics, With No Comments

Deutsche Post Direkt GmbH is a legally independent subsidiary of Deutsche Post AG spe-cializing in customized services for address and document management. The company ranks as one of the leading vendors in the field and employs approximately 380 people at its sites in Bonn, Mannheim, Leipzig, Cologne, Unna and Einbeck….