White Paper
The CRM Challenge
CRM projects have typically failed to fully integrate customer-facing business processes across all departments. Marketing, sales and customer service tasks continue to be executed within their respective silos. There is little synergy between departments, and duplication of effort remains the norm. Worst of all, customers don’t notice any improvement in the way they are being treated. So, while salespeople may in fact be given some incrementally better data to work with, the overall return on investment to the business as a whole is limited.
The SAND/DNA aCRM Solution
SAND/DNA aCRM enables organizations to compile more detailed and comprehensive customer intelligence, faster and with greater agility than other platforms. In today's business environment, where market differentiation based on products is becoming more and more difficult to achieve, the value of implementing a cross-departmental, “customer-centric” solution has never been higher. Companies that replace the siloed approach to customer relationship management with unlimited cross-departmental customer analytics are able to understand exactly which products and services will be attractive to which customers — resulting in increased response rates and greater revenue from campaigns. This, together with the more satisfying customer experience offered by organizations that can manage “total” customer relationships in an optimized, coordinated, and consistent way, promotes heightened customer loyalty leading to increased customer retention rates over the long term.
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