Case Study
Deutsche Post Direkt GmbH is a legally independent subsidiary of Deutsche Post AG spe-cializing in customized services for address and document management. The company ranks as one of the leading vendors in the field and employs approximately 380 people at its sites in Bonn, Mannheim, Leipzig, Cologne, Unna and Einbeck.
Deutsche Post Direkt decided to adopt SAND/DNA Analytics from SAND Technology, on the basis of its superior performance and ease of use compared to other approaches. Because SAND/DNA Analytics requires no indexes or data schema design, all the data — down to the smallest detail — is immediately available for querying as soon as it is loaded. Also, the size of the database is much smaller than an equivalent relational data-base, yet it still allows for complex queries against any and all of the data fields.
“SAND/DNA Analytics really made it possible for us to begin marketing our addresses online.” - Oliver Magedanz, Head of Database Management / Analysis
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