Case Study
AEGON is one of the world's largest insurance groups, with over 24,000 employees worldwide, and major operations in the United States, the Netherlands, the United Kingdom, Hungary, and Spain as well as numerous other countries.
With the SAND/DNA Analytics-based solution — implemented in less than three weeks — AEGON's marketers enjoy easy access to customer data that allows them to rapidly assess the results of marketing campaigns and refine them for subsequent efforts. Rather than relying on technical resources to get the information they need, the marketers can now query the customer database directly from their desktops and get quick responses to their complex questions.
“We have been able to get our products to market faster as a result of the SAND/DNA Analytics solution. Our marketing department is able to do timely analysis of the results of a marketing campaign, make any adjustments based on those results, and get to market with those adjustments with a much faster turnaround time. In such a competitive market as ours, this is obviously a big benefit for us.” - Karen Maseroni, Vice-President of Marketing Support, AEGON Special Markets
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