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SAND Technology - Intelligent Information Management
 
SAND/DNA for Communications
 

"SAND gives business users power over their data."
— Euros Evans, Head of Business Operations, O2  (previously BT Cellnet) Marketing

Telecommunications operators, cable providers, and ISPs have to be able to make their critical business decisions quickly or risk losing their competitive edge. Achieving this kind of business agility requires fast, unrestricted analytic access to the huge amounts of data that accumulate every day about customers and network usage. SAND provides its customers in the communications industry with the speed, flexibility and depth of perspective they need to stay competitive in today's rapidly changing market.

Where exploding data volumes and an increasingly complex analytic workload threaten to choke the performance of analytic applications, the SAND Dynamic Nearline Architecture (SAND/DNA) enables intelligent management of data divided between online and nearline components, matching levels of performance and storage costs to the value of the data to the organization. This keeps data accessible for longer periods and prevents the size and cost of the data warehouse from spiralling out of control.

Using SAND Technology's software products, customers in the Communications industry have rapidly deployed powerful "ask-anything" analytical environments that integrate data from all sources and optimize their existing applications for customer retention, campaign management, compliance, risk management, KPIs, and more. Scalable to accommodate the multi-terabyte data volumes typical of the industry, SAND/DNA products help keep hardware and administration costs to a minimum while maximizing the ability to transform corporate data into useful, easily accessible information.

Find out more about SAND/DNA >>

About SAND Technology

SAND is an international provider of intelligent information management software. The SAND/DNA product suite scales to help any size enterprise cope with exploding data requirements, now and into the future. SAND/DNA Access allows for retaining all potentially relevant data in a tiny footprint while providing instant access to just what's required. SAND/DNA Analytics allows for complex what-if analysis to meet any planned and unplanned business need. Sharing SAND's patented “ask-anything” DNA, together they provide a just-in-time approach to data management with unparalleled productivity and cost-effectiveness.

SAND/DNA solutions include SAP-certified information management, CRM analytics, and specialized applications for government, healthcare, financial services, telecommunications, retail, transportation, and other business sectors.

SAND Technology has offices in the United States, Canada, the United Kingdom and Central Europe.

Case Study:
With SAND/DNA Analytics, T-Systems Substantially Reduces Data Warehouse Operat-ing Costs for Web Site Usage Analysis
White Paper:
SAND/DNA for Telecommunications: Overcoming the Data Management Challenges
 
Case Study

  

O2 (previously BT Cellnet) is a leading provider of mobile services to customers and corporates in the UK, Germany and Ireland.
Challenge
O2 urgently needed to develop strategies to minimize customer churn and maximize ARPU. However, existing information systems could not provide the unified, detailed view of individual customers needed to guide retention strategies. Marketing campaigns could not be rapidly created and easily managed, reducing their effectiveness. A large volume of transactions produced massive quantities of data daily.
Solution
O2 implemented SAND/DNA as an analytical platform to support its CRM initiatives aimed at reducing churn and increasing ARPU, at a cost that was 70% less than a proposed alternative based on traditional database technology. Within six days, O2 had analytical access to Call Detail Records. Within six weeks, business users were able to analyze customer usage and churn for the first time by Call Detail Record.
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