"SAND understands both the complexity of the customer model for our industry and the need to support it with a high-performance, highly scalable implementation platform."
- Fred Türling, Director of Database Marketing, AOL Germany

Good customer intelligence is an essential resource for any consumer-oriented business. But when the required data is scattered across multiple legacy applications and repositories, efforts to develop a good understanding of customers typically end in frustration.

Many organizations have implemented integrated analytic CRM applications and data warehouses in an attempt to solve this problem by providing their users with a "single view of the customer" - but when these systems are built using traditional relational databases, they typically present their own set of problems:

• They can't support the number of attributes needed to adequately personalize campaigns
• They don't have the flexibility to respond easily to changing analytic requirements
• They perform significantly worse in the face of increasing data volumes and the demands of more complex analytic methods such as data mining.

To help organizations overcome these challenges, SAND Technology offers SAND/DNA aCRM, designed to enhance and extend the performance of existing business intelligence, data mining and campaign management tools by:

• Providing a truly integrated and comprehensive "360-degree" customer view, incorporating a practically unlimited number of attributes
• Empowering and accelerating the core analytical processes involved in database marketing
• Enabling quick and easy adaptation to changing requirements.

SAND/DNA aCRM can remove the barriers that prevent your database marketing professionals from responding quickly to change, and greatly increase the productivity and accuracy of your analysts and data mining experts - ultimately giving you the competitive edge you need by maximizing customer profitability and minimizing churn.

Find out more about SAND/DNA aCRM >>